Jobs in Ayurveda Your Resource for Ayurveda Jobs Thu, 16 Aug 2012 01:30:14 +0000 en-US hourly 1 Medical Meditation: 30-Day Meditation Challenge, Week 1 Thu, 16 Aug 2012 01:30:14 +0000 After reading the book Meditation as Medicine by Dharma Singh Khalsa, I decided to embark on a 30-day personal challenge. You can check out the rules I’ve established for this project in this recent post. The post also has an associated Slideshare slideshow. You can also check it out here.

You may not think something like a personal challenge has anything to do with landing a job in Ayurveda or alternative medicine. The benefit is not readily apparent. However a paradigm shift is taking place in western medicine. Many people are seeing scientific, allopathic medicine as a hindrance to optimal health. We are learning that simply eating chemicals to get rid of the symptoms of an illness doesn’t work. It leads to an endless cycle where medicine leads to more medicine. For chronic illnesses, western medicine simply doesn’t attack the root of the problem.

As my good friend of mine recently said, “If you take away their chemicals, most doctors simply do not know what to do.”

We are entering a time when its simply not good enough to eat a pill and call a doctor back in the morning. Thousands of Americans and other people around the world are slowly realizing that, while western medicine has a place in health care, it is not the only solution to what ails us. This is a growth period in alternative medicine when we are reevaluating the effectiveness of traditional health care systems, especially naturopathy, traditional Chinese medicine, and Ayurveda. There are global work opportunities in these fields that are only increasing every day.

An increasing number of people are seeking alternative ways to treat their illnesses. This is where medical meditation comes into play. Stress is one of the leading causes of inflammation-related illness and meditation is one of the best treatments for stress.

I’ve decided to  be a guinea pig for all of you. I’ve decided to take on a 30-day meditation challenge and document my journey on this website’s YouTube channel. Here’s a short video summarizing how it went in Week 1:

Stay tuned to see what happens in Week 2.

Feel free to write a comment below or send me an email.



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Introduction to Ayurveda on YouTube Mon, 13 Aug 2012 19:03:12 +0000 Last week, I started a YouTube channel for Jobs in Ayurveda. I decided that the first video should be an introduction of Ayurveda. Many people around the world have no idea what Ayurveda is. I think it’s a good job for anyone planning on working in Ayurveda, alternative medicine or any related field to help the public learn more about this fascinating healthcare field. Ayurveda has been around for at least 5,000 years and has found a way to adapt to human society throughout that long period. Now, it’s time for Ayurveda to go online and spread the message to the millions of people out there that could really use Ayurvedic medicine.

Check out the video:

I’ll also be creating and adding new videos about job searching, working in Ayurveda, and tips on how you can land a job in Ayurveda.

I also want you to note that YouTube is one of the most popular websites on the internet. There is already a wealth of videos on Ayurveda and alternative medicine, but there is tons of room for improvement and growth in informational videos. I’m sure that those of you out there that are a little tech savvy and industrious can find a way to make money by creating GOOD online videos for Ayurvedic professionals around the world. Just a little hint.
Share this video far and wide. Please, contact me or write a comment below if you have any questions.

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4,000 New Jobs for Ayurveda Doctors Created in India Overnight Tue, 07 Aug 2012 03:17:02 +0000 This week, I learned about the creation of about 4,000 jobs for Ayurvedic doctors in Karnataka, India. The article on the Daily News and Analysis website stated that a measure was ratified by the Karnataka state government that would introduce compulsory service for MBBS graduates starting July 30. This measure paved the way for 3,000 new MBBS graduates and over 1,000 postgraduate specialists.

This is a great improvement that should bring quality health care to thousands of under served rural Indians. It also provides for a large number of new jobs at a time when jobs for Ayurveda practitioners is scarce.

Check out the article yourself: (Click on the picture below and read about this exciting development).

Hopefully, other governments, including those in the western world will follow this example. In the United States the Patient Protection and Affordable Care Act was upheld by the Supreme Court and will take effect soon. I feel like an important provision in this act should include a mandate to maintain a healthy diet and lifestyle. If the U.S. government is going to start providing health care to those that cannot afford to pay for it themselves, it is in the country’s best interest to try and ensure those recipients take care of their own health. As anyone familiar with Ayurveda knows, a healthy diet and lifestyle goes a long way towards healthfulness.

I also hope this new law in the U.S. allows everyday Americans access to alternative health care professionals, including Ayurvedic doctors.

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Ayurveda is Meditation: 30-Day Meditation Challenge Fri, 03 Aug 2012 04:09:28 +0000 I learned pretty early on that Ayurvedic medicine promotes health throughout the whole body, even the mind. Most people working in Ayurveda and aspiring Ayurvedic professionals are extremely skilled in curing illness and cultivating wellness in the body. However, most of the people that I know with jobs in Ayurveda seem to take meditation for granted. Most of them meditate personally, but they focus on healing illness and promoting wellness in the body without spending much time recommending medicinal meditation.

I believe many of the prevailing illnesses in the modern world are born from stresses that begin with the way people perceive the world around them. Meditation is one of the most powerful medicines for clearing and relaxing the mind. Western medicine is learning more about the power of the meditation all the time. This is an area where Ayurvedic professionals have a huge advantage over Western doctors. Ayurveda comes out of a long lineage of meditative practices, several of which are part of the medicinal toolkit.

I recently re-read the excellent book Meditation as Medicine: Activate the Power of Your Natural Healing Force (you can grab a paperback copy for $11.11 or a Kindle version for $12.99 on The doctors start the book with an explanations of some of the findings modern physicians have discovered about the health benefits of meditation. These include:

  • A hypo-metabolic state where the meditator is in a deeper state of rest than they are during sleeping.
  • A reduction of blood lactate, which is a marker of stress and anxiety.
  • An increase in the calming hormones melatonin and serotonin, and a decrease in the stress hormone cortisol.
  • When compared with non-meditators, long-time meditators have 80 percent less heart disease and 50 percent less cancer.
  • 45-year-old male mediators have an average of 23 percent more youth-related hormone DHEA and female meditators of the same age have 47 percent more DHEA
  • 34 percent of people with chronic pain were significantly remedied by meditation

The list of health benefits associated with meditation continue to increase as more studies prove its effectiveness.

That’s why I started a 30-Day Meditation Challenge. I want to reap the benefits of a sustained meditation practice and I figure that 30-days is about as long as it will take for the habit to become part of my everyday life.

You can check out my plan in this Slideshare slideshow (BTW share this slideshow with anyone you know that’s interested in starting meditation. I think its a good start).



I also want those of you out there working in Ayurveda to be aware of a new and rapidly expanding part of Western medicine. Medical meditation is spreading in countries like the United States and it’s already well-known in other parts of the world. There are few specialists and this may be a fruitful focus of your Ayurvedic studies or Ayurveda practice.

Please email me or write a comment below if you have anything to add to this discussion.

Free eBook: 3 Essential Elements of a Successful Job Search Mon, 30 Jul 2012 12:01:38 +0000 Last week, I got one of my articles (Job Hunting with Confidence) published on WorkAwesome—a website dedicated to providing tips to increase workplace productivity. I was flooded by tons of comments on my personal Facebook account from my friends that read the article and felt inspired. I was also inspired by this outpouring of kudos from some of my closest friends and family. Some of these folks are also followers of Jobs in Ayurveda.

Since that article went live, I have been receiving quite a few emails and Facebook messages from friends and acquaintances that wanted to know, specifically, how they can land interviews that could result in a job. I tried to respond to each request for information, but finally realized it would take too long to look into the specifics of what each individual should do in order to land a job. Evidentially, there are lots of people out there that want to know how to create a successful job search.

The questions I’ve been receiving this last week prompted me to complete an eBook I’d been writing for my business Succinct Research. The book (3 Essential Elements of a Successful Job Search) is available for free on the Succinct Research website, but I thought I’d also make it available here on Jobs in Ayurveda.

This eBook describes the steps I took to find a job after I was laid off earlier this year. In a nutshell, the 3 Essential Elements are:

  1. Managing your Online Persona- I haven’t really discussed this before, but internet search engines are constantly compiling information on your activities. Much of this information can be seen by potential employers or customers. These days, it’s increasingly important for you to control the type of information search engines collect about you. The best thing about search engines is they can be used to create a database of good information about you—the type of info that makes you appear to be a perfect employee or business. You need to harness the power of the internet to create an online persona that impresses anyone that looks you up.
  2. Creating Killer Personal Advertisements- Your resume is, perhaps, your best personal advertisement (click here if you want to see the resume-writing tips on this website). But, a resume is only the tip of the iceberg. Social media profiles, personal websites, blog articles, journal articles, and published books are all other avenues you can take to establish yourself as an expert and a reputable business. You need to do everything you can to set yourself apart from the competition. The personal advertisements are your best resource.
  3. Stealth Online and Face-to-Face Networking- I’ve talked at length about the importance of networking (check out the Secrets of Networking for Jobs in Ayurveda series I wrote a couple of months ago). In addition to face-to-face networking, you need to conduct targeted research that will allow you to get in contact with the companies and people that have the power to hire you. It’s also important to find a way to get your killer personal advertisements directly into the hands of someone with the power to hire you.

Effective networking starts face-to-face, with the contacts you already have, and continues onto the internet where you can strategically conduct research that narrows down your job search and helps you contact the right people.

These are the 3 Essential Elements to a Successful Job Search and they’re available for free on Jobs in Ayurveda. Sign up for the bi-weekly newsletter and receive your free copy of this powerful eBook today.

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Contact me or write a comment below if you have any questions.

Is Cosmetics a New Avenue for Ayurveda Job-Seekers? Thu, 26 Jul 2012 18:42:06 +0000 I have been watching as Ayurvedic knowledge has slowly seeps into mainstream Western society. A recent article in the New York Times written by Shivani Vora explains a little about how Western cosmetics manufacturers are increasingly borrowing Ayurvedic medicines and treatments to use in their own products.

(Double-click on the picture below to read the article)

This is both good and bad for traditional Ayurveda, but I feel like the good outweighs the bad. For thousands of years, Ayurveda has been the source of nearly all schools of alternative medicine. The original Ayurvedic doctors sought to make Ayurveda available to all people and they planted medicinal plants along roadways and in botanical gardens. Ayurvedic knowledge was considered a gift to all mankind. Ayurveda also has an extensive library of cosmetics and beautification products. These oils and treatments have long been known to keep the skin, eyes, fingernails, hair, and face beautiful and radiant.

Here we are a few thousand years later. Ayurvedic knowledge is still here for all of us. It’s a non-invasive form of medicine that promotes a healthy lifestyle, proper diet, and herbal supplements designed to maintain balance. This is a drastic departure from Western allopathic medicine that strives to create a toolkit of synthetic chemicals to attack the symptoms of disease. Western medicine is valuable, but it’s harsh and invasive.

Many of the methods used in Western medicine are reflected in the way cosmetics are produced. Vats of chemicals are brewed together and tested, first on animals, then on people, in order to create skincare and beauty products. Most modern cosmetics are full of untested substances that may have adverse side effects for the millions of people that use them every day. We don’t really know the full effect cosmetics have on human beings because many of their ingredients are not subject to government or scientific testing.

I think its a good thing that at least some cosmetics companies are willing to replace some of their chemicals with Ayurvedic ingredients. The resulting products will be safer and still fulfill our beauty needs. Some people may have a problem with these companies profiting from time-tested Ayurvedic remedies. However, our entire alternative medicinal system is based on Ayurveda and its a multi-billion dollar (US) international industry. Ayurveda has long been pirated by profiteers, so the fact that high-priced cosmetics companies are co-opting Ayurvedic remedies should not be that shocking.

The potential for Ayurveda jobs in the cosmetics industry is another excellent side-effect of Western cosmetics companies. The skills of AYUSH and other trained Ayurveda professionals will be essential for these companies to produce their products.

In sum, I think its a good thing that high-priced cosmetics companies are beginning to realize how Ayurveda can help them and their customers. It’s also good news for anyone looking for an Ayurveda job.

Take it Step by Step: 3 Tips for a Sequential Ayurveda Job Search Approach Mon, 23 Jul 2012 12:55:30 +0000 With each breath, I wanted to stop walking more and more. My mind was getting the best of me. Step after step. My lungs gasped. My heart never stopped racing, even when I took frequent breaths. I was suffering from altitude sickness. It made each minute of my Wheeler Peak summit attempt harder than it ought to have been. Wheeler Peak is the highest mountain in New Mexico. At 13,161 feet above sea level (4,011 meters), I was about 3,000 feet above my comfort zone. I live at a much lower altitude, which makes mountaineering above 10,000 feet a difficult task for me. Fortunately, I’ve been at higher altitudes and know my body well enough. I’ve been up high enough times to know what it does to my body and what I have to do.

I always have to dig deep in order to keep climbing upwards.

That’s something I’ve learned climbing mountains that applies to nearly everything else in life. Life can be tough and you have to work hard for everything that’s worthwhile. Climbing a tall mountain is almost an overused analogy today, but it comes up frequently because it’s so true. Mountaineering is hard and so is having a career. Finding or creating a job in Ayurveda is very similar to summiting a huge mountain. It takes preparation, it takes perseverance, and it takes concentration.

Here are three key tips you can apply towards your Ayurveda job search that I took from my recent experience on Wheeler Peak:

Preparation is Key- I didn’t prepare well for my hike on Wheeler Peak. About a week before I left on my trip, I kept an eye on the weather forecast. I wanted to make sure I had an idea of what to expect and plan accordingly. There was a low potential for rain the weekend of my trip, but I figured that it was low enough that I didn’t really need to worry. Although I own quality raingear, I decided to leave it at home at the last second.

That was a mistake. When I got to the mountain, it was covered with rainclouds that were dropping hail and torrential rain.

Fortunately, I had looked up an outdoor supply company in the nearest town, just in case I needed to buy any last minute gear. I was glad I had. The day before I was going up the mountain, I was able to stop by and grab a rain jacket, which I needed because it rained the next day on my way down from the summit.

Step-by-Step Ayurveda Job Search Tip #1­ Take the time to prepare for your job search. Learn as much as you can about your future field, business competition, required classes, ect. Also, make sure to look for anyone that can help you out in case you run into trouble.

A few minutes spent researching can save you hours, days, weeks, even years of regret.

Perseverance is Essential- Once I got on the mountain, it was a hard climb. Some of my fellow hikers seemed to be making their way easily, but it was pretty hard for me. I wasn’t used to the altitude and started getting sick about an hour into the climb. I hadn’t physically prepared either and had been neglecting my regular exercise routine. And, I kinda underestimated how hard it would be because I had climbed higher, more difficult peaks.

My mindset started getting pretty negative about half way up the mountain. Thoughts of self-doubt, regret, despair, and other forms of self-sabotage entered my mind. I wanted to quit.

But, I knew I could do it. I just had to take the hike one step at a time. Foot after foot. Minute by minute. Breath by breath. I started in with some creative visualization techniques to boost my motivation. I thought about the joy of reaching the top. How good it would feel to accomplish this goal I set for myself months earlier. I imagined that each step actually GAVE me strength­ that I was getting stronger with every step. A little mantra entered my mind. With every step, I thought “getting stronger, getting more powerful. Strength. Power.” About every 10 steps, I thought about my breath: “Breathe in, release. Breathe out, surrender.”

With these mental exercises, I was able to fight through my fatigue and altitude sickness. I reached the summit with ease and almost jogged the way back down. After I got back to my car, I felt rejuvenated and joyful for having pushed through my wall.

Step-by-Step Ayurveda Job Search Tip #2- Persevere, even when you feel like giving up. I know it’s hard to do, but you have to stay the course even when you feel like quitting. Are you having trouble finding a job opening? Has your resume been rejected numerous times without an interview? Are you starting to doubt yourself? If so, you need to do some visualization and start researching what’s going wrong with your job search.

There are several posts on this website that will give you some tips on how to visualize and how to write a decent resume. Just surf the site and ask questions.

Concentration is at the Core- Each step on that mountain took all my concentration. I had to take care not to trip over a large rock or step on loose ground. My mind had to stay in the present and keep from wandering into that negative place I was just talking about. It took all of my concentration to make it to the top.

I don’t think I would have made it to the top of the mountain, or as far as I have anywhere in my life, if I didn’t have the ability to concentrate. A long time ago, I realized the importance of concentrating while executing daily tasks. Multi-tasking doesn’t work for me. I’m able to accomplish more when I steadfastly concentrate on each item.

Step-by-Step Ayurveda Job Search Tip #3- Concentrate on each task. In order to create a successful career in Ayurveda, you’re going to have to outline the particular steps necessary to reach the end goal you’ve created for yourself. Creating a step-by-step plan gives you a roadmap for successfully accomplishing your goals and makes enormous tasks more manageable because you’re only responsible for a small piece of the overall puzzle at any given time. Concentration is the best way to accomplish each small task in order to get to the overall goal.

I use these 3 tips in everything I do

Preparation, perseverance, and concentration should be at the heart of everything you do. It’s even more essential to a job search. You have to research the direction you want to go before you embark on your alternative medicine job search. Everything worth while in life is difficult to attain, so you’re going to need to persevere in the face of setbacks. Concentration makes the whole voyage possible and helps you accomplish great things.

Spread the word about how these three activities can help anyone looking for a career in alternative medicine, Ayurveda, or any other holistic healing field. The world needs your talent and skill. Don’t stop moving forward.

Send me an email or write a comment below to be part of the discussion of this article.

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Ayurveda Diet Tips: Pitta Body Type Wed, 18 Jul 2012 12:13:20 +0000 This is part of an ongoing series that outlines the dietary tips used by Ayurvedic professionals to help prevent disease.

Have you ever met someone that seems to always be hot? It doesn’t matter if they’re overweight or if it’s freezing outside. Some people just tend to sweat and overheat easily. They’re usually the ones that can get away with only wearing a lightweight jacket in freezing temperatures. They’re also some of the most susceptible to heat exhaustion and take a long time to adjust to living in warm climates.

Or, have you ever met someone with a “fiery” disposition? Someone that tends to get angry quickly and doesn’t deal well with insubordination or disrespect? They seem to be unable to tolerate even the smallest disappointments without getting up in arms.

I acknowledge that several factors work influence these characteristics on an individual basis, but Ayurvedic medicine would say people with these traits are probably Pitta people (a basic summary of Ayurvedic body types can be found here). Pitta people were born with an abundance of this particular dosha, which is corresponds to the sun’s energy on Earth (the basics of doshas in Ayurveda is explained here). Because they have an abundance of Pitta, these people have a high internal heat that must be controlled through mental exercises, food, and calming behaviors.

Ayurveda focuses on maintaining an internal balance between the three primary doshas. It is important to know your prevailing dosha because that provides an Ayurvedic practitioner a possible cause of any ailments you may be having and gives them a starting point for treating this illness. If you and your Ayurvedic doctor know your dominant dosha, it will be easier for you both to create a diet and activity regimen focused on realigning that dosha in relation to the other two.

Pitta Diet Recommendations

(Much of the following information comes from the excellent books Ayurvedic Healing: A Comprehensive Guide by Dr. David Frawley, Ayurveda: Nature’s Medicine by Dr. David Frawley and Dr. Subhash Ranade, and The Way of Ayurvedic Herbs by Karta Purkh Singh Khalsa and Michael Tierra. Disclosure: I am an affiliate of those books. Help support this website by clicking on the links and buying the books. Thanks.)

In general, Pitta people need to eat cooling, moist foods and should avoid hot spices. Here’s a list of some foods that are good for Pittas and some they should avoid.

Best foods for Pitta people:

Dairy– (cooling) butter, cottage cheese, milk, and paneer.

Fruit– (sweet and astringent) apples, blueberries, coconut, cranberries, dates, figs, grapes, limes, mango, melons, sweet oranges/tangerines, pears, persimmons, pineapples, plums, pomegranate, prunes, and raspberries.

Vegetables– (sweet and bitter) alfalfa sprouts, artichokes, asparagus, bell peppers, broccoli, Brussels sprouts, cauliflower, cabbage, cauliflower, celery, cilantro, corn, cucumber, eggplant, green beans, kale, lettuce, mushrooms, okra, parsley, peas, potatoes, squash, and zucchini. All legumes are good.

Grains– (cooling) barley, basmati rice, brown rice, couscous, millet, granola, oats, quinoa, white rice, and wheat.

Spices– (cooling) coriander, fennel, cardamom, cinnamon, cloves, turmeric, and black pepper in moderation.

Oils– (cooling) coconut, olive, sunflower, and soy.

Meat– Ayurvedic medicine states that a vegetarian diet is best for all doshas. While meat is generally not recommended in Ayurveda, cooling meats such as chicken, turkey, egg whites, and rabbit are the best for Pitta people.

Nuts should generally be avoided except for coconut and sunflower seeds.

All naturally cooling sugars are good in moderation, except for honey.

Foods to avoid for Pitta:

In general, Pitta people should stay away from sour, astringent, or spicy (hot) foods. Meat has the tendency to provoke anger and aggressiveness, which should be avoided for Pitta people who already have those tendencies. Red meat and fish (including shellfish) is bad for Pitta. Pork is the worst.

Fruits– (sour and acidic fruit can be taken in small quantities) apricots, bananas, cherries, grapefruit, lemons, papaya, peaches, and strawberries.

Vegetables– (avoid acidic and spicy vegetables) beets, carrots, chard, chilies, onions, radishes, seaweeds, spinach, sweet potatoes, tomatoes, turnips, and yams. Chilies and tomatoes are the worst for Pitta.

Nuts– (nuts are naturally oily and warm) almonds, Brazil nuts, cashews, hazelnuts, pecans, pine nuts, pumpkin seeds, sesame, and walnuts.

Oils– (avoid animal oils and other warming oils) margarine, mustard, peanut, safflower, and sesame.

Spices– (inappropriate spices are the most common causes of Pitta imbalances) basil, bay leaf, black pepper, cayenne, garlic, ginger, horseradish, oregano, mustard, nutmeg, paprika, rock salt, sage, sea salt, soy sauce, and tamarind.

Pitta people should also avoid pickles, vinegar, ketchup, carbonated drinks, coffee, and alcohol.

Diet Management for Pitta

Ayurveda recommends Pitta people should emphasize a cool, slightly dry diet. However, Pittas have the strongest digestion and can get away with excessive eating, bad food combinations, and eating inappropriate foods better than the other doshas can. Wrong diet in Pitta people can result in inflammation, hyperacidity, ulcers, rashes, toxic blood diseases, liver disorders, and hypertension. Pitta people should make sure to drink plenty of cool water and eat their meals at a regular time each day in a calm, grateful manner.

Right eating is an important aspect of Ayurvedic medicine. Ayurvedic professionals typically recommend a diet tailored to your individual dosha, which is why this form of alternative medicine has been successful for thousands of years. It recognizes we are all individuals with unique dispositions. Optimal health is achieved through preventative medicine in Ayurveda. Disease prevention in Ayurveda starts with the diet because the foods we eat are literally the building blocks of our bodies.

Contact an Ayurvedic specialist in your area if you want to learn more about how your individual constitution can be influenced by a proper diet. Email me or comment below if you would like to join this discussion.

New newsletter and free yoga eBook Mon, 16 Jul 2012 12:26:37 +0000 Readership on Jobs in Ayurveda is expanding at a rapid rate. Currently, hundreds of people around the world are reading this website in order to learn more about how they can land an Ayurveda job or expand their alternative medicine business. There are other websites that you can use to find the most up to-date Ayurveda job listing. Links to the best of these employment websites can be found in the side column of the Jobs in Ayurveda webpage. I am currently arranging interesting interviews with people working in alternative medicine and Ayurveda. These interviews will be recorded and posted on the website in hopes that you will learn about how Ayurvedic professionals are making their way in the world. I also hope you will learn something that will help you land a job or expand your business.

This website is dedicated to helping people working in Ayurveda and alternative medicine find jobs, establish businesses, and become more profitable.

But in order to help make this goal a reality, I need your help. I want to create content that will help your endeavors, but I need to know what’s important to you. That’s where my new newsletter comes into the picture.

Sign up for my bi-weekly newsletter where you can expect:

  • Up-to-date news on Ayurveda around the world
  • Ayurveda job search tips that aren’t on the website
  • A chance to help guide the website’s content and determine what’s published here

As a reward for signing up for the newsletter, you will receive a FREE copy of the improved version of my yoga eBook. This is currently for sale on the website, but you can GET A COPY FOR FREE when you sign up for the newsletter.

So, sign up for the newsletter today and receive your FREE YOGA EBOOK!

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Emphasize your Core Competencies Wed, 11 Jul 2012 03:02:35 +0000 In business and in life, we all have to use our natural talents and skills in order to succeed. Each of us has different attributes that allow us to do certain activities easier or better than others. Making the most of these attributes is essential for anyone interested in working in Ayurveda or any other alternative medicine field.

I work with an extremely talented and intelligent young woman that always seems to get complicated jobs done under pressure. She is comprehensive, organized, and a hard worker. She seems to have an inherent knack at identifying the elements involved in each work-related task and efficiently completing them without making mistakes. I am envious of these abilities because I’m really forgetful. Sometimes I overlook little tasks that need to get done, which only creates more work later on in the project. I try to work with this lady every chance I get because, with her help, everything ends up in great shape.

While she’s good at identifying and accomplishing tasks flawlessly, she tends to over-analyze things and stress her own self out. When things get really busy, my co-worker begins focusing on all the little tasks that have to get done. This makes each project appear overwhelming and it increases her stress level. This is unnecessary stress because she knows in her heart that the entire project will eventually get done, piece by piece, just like it always does. She’s a great worker under fire, but oftentimes that “fire” is of her own doing.

Just like my co-worker friend, we all have certain things we do better than others. Businesses are no different than people. Each business has things it does well and things that get done poorly. In business and in life, we should emphasize the things we do well in order to stand apart from the crowd and get the opportunities we need to excel.

What are core competencies?

Core competencies are a constellation of skills and talents that allow a business or individual to excel at a given task or activity. The term was developed by Gary Hamel and C.K. Prahalad in their book Competing for the Future. This book suggested that businesses make a list of the things they do well and focus on emphasizing those skills and services as a means to better compete in the business world. Individuals can do this as well. Accentuating the best of a business or person’s skillset is an excellent strategy for separating yourself from the pack.

For Ayurveda practitioners and students, it is important for you to focus on identifying your core competencies and emphasizing them to your clients or potential employers.

Business Core Competencies

Anyone looking for Ayurvedic medicines in health stores in the United States has probably come across products manufactured by Himalaya Herbal Healthcare. Himalaya is one of the foremost Ayurvedic medicine distributors in the U.S. and makes a dizzying array of remedies, supplements, and medicines for people of all ages. The company is active in herbal pharmacological research and publishes research papers on the effectiveness of all sorts of Ayurveda-related medicines. This India-based company is able to sell its products across the United States primarily because they use only the highest quality ingredients and have passed numerous certifications.

Himalaya is dedicated to telling the world about the effectiveness of Ayurvedic medicines. I’m not saying that because I’m a representative of that company, although I wish I was. I believe in Himalaya Ayurvedic medicines because I’ve used them for the last couple of years with positive results. Himalaya also stays true to their core competencies– manufacturing quality herbal products backed by thorough research. As a result, the company thrives in the international herbal remedy market.

Individual Core Competencies

Each person also has core competences they can use to set themselves apart from the crowd with great success. Dr. Vasant Lad is one example. Lad is an Ayurvedic doctor from Pune that worked in India for a decade before he came to the United States. After arriving in the U.S., Dr. Lad started spreading the word about Ayurveda. He founded the Ayurvedic Institute in 1984 in Albuquerque, New Mexico and is a member of several other quality American Ayurvedic schools. He is also a prolific author that has published over 10 books on Ayurveda.

Dr. Lad is a skilled Ayurvedic doctor, but his ability to teach and convey information about Ayurveda to other people is one of his best core competencies. Not all doctors can teach. Lad has used his skill as a teacher to publish a library of informative books that are used to train Ayurvedic professionals across the United States and beyond.

Using your Core Competencies

Like I said before, we all have core competencies. We just have to: 1) identify them, 2) use them, and 3) tell others.

1)            Identification- It’s really as easy as writing a list of things you or your company does well. You don’t have to be the best at something to be good at it. Be generous with yourself. A skill is something you do better than the other people you know or businesses you compete against. Are you organized? Are you personable with other people? Do you care about the wellness of others? Are you a good writer or excellent at math? All of those are individual skills or talents that you can use to identify core competencies, which are groups of those skills and talents. Make a list of your individual skills and group them together into core competency sets. For example, I love to research, am naturally inquisitive, and am decent at writing. Therefore, it’s been pretty easy for me to make my way as a scientific technical writer.

2)            Practice- Once you’ve figured out what you’re good at, you need to practice those skills in order to make them even better. I write almost every day. It keeps my skills sharp for the occasions when I need to use them at work. Practice makes perfect, so practice, practice, practice.

3)            Showcase your Talents- You need to tell others about your skills once you’ve identified them. Clients or potential employers will never know what you can do until you tell them about it. Businesses can show their talents through a website, trade article, or through testimonials from happy customers. A résumé, personal website, article or referrals are among the best ways for an individual to spread the word about their core competencies. Take your pick and spread the word.

Some people would say small businesses and individuals don’t really need to worry about identifying and emphasizing their core competencies. But, the business world is tough and you need to use everything you’ve got to make your success easier. Emphasizing the things you do best is an excellent way to set yourself or your business apart from the crowd– in a good way.

Please send me an email or write a message below if you’d like to add to the conversation.

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