The Importance of Keywords in your Résumé
|June 3, 2012||Posted by Bill under Ayurveda Job Information, Ayurveda Job Training, Resume Writing||
I have been helping folks remodel their résumés for years now. Most of these documents had the correct information, but it was not optimized for the jobs they were applying for. The following is a section of my upcoming book on résumé writing that can help anyone trying to get an Ayurveda job.
Human beings, including hiring managers, have the power to make decisions based on the personal feeling created by the impact of your résumé. People can make subjective and judgmental decisions to offer you an interview based on myriad factors gleaned from the words you write on your résumé. In the old, pre-computer days, managers and HR departments actually read a paper copy of every résumé and application for each job posting. They weeded out the “best” candidates from that paper mountain using their instincts, references, and the pre-résumé networking conducted by the applicant.
Those days are gone. Now we have the machines.
In order to convince the computers of your suitability for the position, you need to choose your words wisely. Emphasize key words from the job posting that will help you prove your point that you deserve an interview. The best keywords are industry or company-specific nouns or phrases that are particular to the position you want to interview for. Keywords extracted directly from the job posting are best. These words will be different for each industry, field, and position. Remember, you need to sprinkle the keywords strategically throughout your résumé in a manner that helps your optimization for the computer program AND for the human readers. Sound tough? It’s easier than you think.
Here are some tips for proper keyword use:
- Find 5 to 10 job posts for the position you’re trying to interview for. They can be old or current. Look for similar phrases, activities, skills, job requirements, job titles, degrees, certifications, jargon, industry-specific buzzwords, computer packages, and professional organizations. Choose around 8 of these commonly used keywords and sprinkle them throughout your résumé.
- Use the exact job title for the position you’re applying for in your personal summary section, if possible.
- Make sure you use some of the key skills and requirements from the job post in your personal summary and accomplishments section.
- Repeat some of the key skills more than once in your left margin textbox, personal summary, and accomplishments sections.
- Make sure to accent industry-specific AND job-specific keywords. That way you don’t have to completely redo your résumé for every single job.
These tips should make your résumé look much better to the machines and should keep you out of the “reject” pile. It will also make you look like the perfect applicant, which is what you’re striving for.
My book on résumé writing will be released on June 12, 2012. It has already been well received by those that have reviewed it. It will be extremely useful for anyone applying for an Ayurveda job.
If you have any questions or comments, write below or send me an email.